Russel Helbling serves as Managing Director at Katz & Associates’ New York City office where he works on tenant and landlord representation on Long Island and the surrounding New York Metro region. His real estate career started at Massey Knakal in Queens, NY where he focused on investment sales. After a successful tenure there, Russel left to pursue retail leasing (he was at Sabre for a decade before joining Katz).

Within three months of starting leasing, Russel began representing Starbucks Coffee. To date, he has been involved in nearly 100 transactions with the company in Long Island and Northern New Jersey. The knowledge Russel gained from working with the iconic coffee brand helped propel him to become one of the top tenant rep brokers in his markets. He has handled strategic roll-out plans in Long Island, Northern New Jersey, and New York City for brands including honeygrow, Wendy’s, Sherwin-Williams, Mighty Quinn’s BBQ, PDQ, Caliber Collision, Sola Salons, Dollar General, and others. He is a QSR and fast-casual guru.

Equally active on the landlord side, Russel has been involved in numerous ground-up development leasing assignments in Long Island and the Outer Boroughs of New York City. Russel excels in working with landlords to merchandise retail components of their developments and was responsible for leasing nearly one million square feet of retail space.

A lifelong New Yorker, Russel lives in Dix Hills with his wife and two children. He graduated from Indiana University in Bloomington with a Bachelor of Science in telecommunications. Beyond his work at Katz, Russel is a foodie, a golfer, and a snowboarder. He also enjoys traveling and photography. He is a committee member of the Kids for Kids Foundation to raise funds for St. Jude Children’s Research Hospital.

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