Laurie Kaiden serves as Director of Communications at Katz & Associates. She brings nearly 25 years of marketing, public relations, and communications experience. Laurie has worked with many travel destinations and consumer brands to generate awareness and help increase sales. Clients have included: Princess Cruises, Sandals Resorts, Air Jamaica, Bermuda Department of Tourism, Gillette, HP, and others. Laurie’s experience includes: developing and executing strategic programs and events; forging marketing partnerships; conducting media relations; working with corporate and celebrity spokespeople; coordinating with creative teams and agencies; writing blogs; handling social media; managing trade shows; facilitating giveaways, and more. Laurie graduated with a BA from the University of Wisconsin-Madison and spent a semester abroad in Paris. She also has her master’s degree in Library Science.