Russel Helbling Joins Katz & Associates as Managing Director in New York City Office

October 12, 2021

Brian Katz, CEO of Katz & Associates, is pleased to announce that Russel Helbling has joined Katz & Associates as Managing Director in Katz’s New York City office. Helbling will be working on tenant and landlord representation primarily in Long Island and the surrounding New York Metro region.

Previously, Helbling spent the past 10 years at Sabre Real Estate based on Long Island where he worked on tenant and landlord representation. He has a top-notch portfolio of tenant representation accounts and has handled strategic roll-out plans in Long Island, Northern New Jersey, and New York City for brands including: Starbucks, Wendy’s Hamburgers, Sherwin Williams, Caliber Collision, Pep Boys, Mighty Quinn’s BBQ, PDQ, and Dollar General. Helbling is a QSR and fast casual guru.

Equally active on the landlord side, Helbling has been involved in numerous ground-up development leasing assignments in Long Island and the Outer Boroughs of New York City. Helbling excels in working with landlords to merchandise retail components of their developments, and was responsible for leasing nearly one million square feet of retail space. Prior to working at Sabre, Helbling was at Breslin Realty working on retail leasing, and at Massey Knakal Realty where he primarily focused on investment sales.

Russel Helbling will be an asset to the Katz team. As a commercial real estate thought leader and strategist, he has been lauded for his industry knowledge, hard work, attention to detail, integrity, and business expertise.

Helbling graduated from Indiana University in Bloomington with a Bachelor of Science in telecommunications. He is an active member of ICSC and is a licensed real estate broker in New York. Helbling is also a committee member of Kids for Kids Foundation to raise funds for St. Jude Children’s Research Hospital and on the REX Committee supporting human rights through UJA-Federation of New York. A lifelong New Yorker, Helbling lives in Long Island with his wife and two children. Akin to his tenacity and passion for CRE, Helbling brings the same energy and enthusiasm to his interests as a foodie, a golfer, a snowboarder, and an avid photographer.

Katz & Associates began operations in January of 1996. The company currently maintains offices in New York City, Charlotte, Boca Raton, Nashville, New Jersey and Orlando. Katz & Associates’ primary focus is assisting retailers, restaurants and landlords in all capacities including strategic planning, market analysis, lease and sale negotiations and dispositions. Our team of seasoned veterans has decades of experience and invaluable market knowledge.

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Laurie Kaiden
Director of Communications

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